The Background Of Our Brand
Unbroken Branding was founded on the belief that The Next Big Thing must come from something small. Statistically, all the big global brands today were not started by another big global brand. They were all small companies to begin with. Unbroken Branding was founded to help companies find the right brand strategy quickly so that they can have an unfair advantage over their competitors. In this day and age, companies don't have time to undertake long-drawn strategy projects. They need things to be done fast but done right. That is what we do. In Unbroken Branding, clients get to work directly with the principal consultant. We don't delegate the work to junior consultants.
To create an unbroken winning streak, companies must get the twin elements of strategy and execution right. They are both important, but strategy work must always come first. Imagine that there are 6 people in a boat and you are the captain. The boat is leaking and taking on water. What do you do? If your strategy is to get everyone to scoop the water out, then no matter how well you scoop the water, the boat will sink because the hole is still there. The strategy is flawed. However, if you get 3 people to scoop water and 3 to find and plug the hole, and execute this strategy well, you have a better chance of saving the boat. This is why we focus so much time and effort on getting the strategy right for you.
We believe the principles of branding are the same regardless of whether a company is B2B, B2C, O2O, bricks-and-mortar, online, hybrid, big or small. The same set of principles can be used by any company to transform their business into powerful brands. We have served companies from various industries such as:
2. Financial Services
3. Manufacturing & Engineering
4. Healthcare & Pharmaceuticals
5. Property Development
6. Retail & Distribution
Why We Do The Things That We Do
Upon graduation in 1994, Jacky worked in the United States for a while before coming to Singapore in 1996 where he worked in advertising for a number of years. He joined IE Singapore as its branding manager before becoming a partner in StrategiCom - The B2B Branding Specialist. After StrategiCom merged with PwC in 2016, Jacky served as PwC's director of brand strategy during the transition. He founded Unbroken Branding in 2017 to focus on helping smaller companies gain a a brand advantage.
When Jacky Tai was studying marketing at the University of Wisconsin - Madison, he started a company to research, develop and sell directories of companies offering work-at-home programmes. That venture taught him a lot about the importance of having a differentiated brand.